Got a vision, but not sure where to start?
My practice is about helping ideas take shape. Many projects begin with a vision — a thought, an intention, a sense of what could be — even if the details are still uncertain. My role is to work with that early vision and help translate it into something real, shared and grounded in the world.
Projects often bring together multiple perspectives, priorities and ways of seeing. Each holds a truth. Rather than rushing to simplify, I take time to listen across viewpoints and understand what is really being asked. Design, for me, is a way of holding different angles at once — shaping a structure that allows clarity to emerge and ideas to move forward together.
I work through a mix of design thinking, lateral problem-solving and a calm, attentive approach. Sometimes this means stepping back, sometimes thinking sideways, and sometimes finding a different way in altogether. I’m comfortable working beyond linear solutions, allowing space for insight, play and intuition alongside structure and planning.
Structure is central to how I work — not as something rigid, but as something supportive. I design frameworks that are clear enough to guide delivery, yet open enough to allow participation, interpretation and care. This balance helps projects stay focused while leaving room for collaboration and change.
My background spans both art and design, and I work fluidly between the two. Where art invites people into a journey of exploration, design helps shape the narrative that holds that journey together. Bringing these approaches into conversation allows me to create work that is both imaginative and purposeful — expressive, yet deliverable.
Roopadesigns provides the organisational backbone for my practice, supporting projects through planning, coordination, budgeting and production. This allows creative ideas to be held with confidence, from early vision through to public outcome.
Across all contexts — from public space to community and healthcare settings — my work is guided by a simple principle: think globally, act locally. I approach each project with care for people and place, recognising that meaningful outcomes grow from attention, trust and shared ownership.