About MeI create ambitious work that brings people into the heart of the creative process.
I’m Roopa Basu, an artist, designer and creative engagement consultant. I develop public art, installations and creative programmes for cultural organisations, councils, healthcare settings, communities and businesses. I bring together artistic direction, design thinking and practical delivery to turn complex ideas into strong outcomes.
I work where artistic ideas, people and organisations meet.

How I workMy role often begins before anyone starts making
I work across the whole life of a project. I help define what it’s trying to achieve, build the creative framework around it, and carry that thinking through to the finished piece.
- Concept & purpose
- Context & audience
- Creative direction
- Project framing
- Participation approach
- Access & inclusion
- Prompts & activities
- Meaningful contribution
- Visual language
- Colour & composition
- Materials & format
- Cohesive outcome
- Partners & production
- Budgets & timelines
- Logistics & installation
- Final delivery

My approachDesigning participation
Good participation takes more than an invitation. It depends on the structure around it: the question, materials, pace, choice, access and cultural context; and on whether someone’s contribution genuinely matters to the finished work.
My creative health work, in settings including the Royal Hospital for Neuro-disability, South West London and St George’s Mental Health NHS Trust, and Sound Minds, shapes how I think about access, confidence and cultural relevance from the start.
How do we create something meaningful with people, rather than simply for them?
Trained across disciplinesArtist, designer, strategist
I trained in architecture and graphic design, studied Visual Communication at London College of Communication, and have run my own design studio since 2011.
Fifteen years of running a business has made me commercially minded, without losing sight of the creative idea at the centre.
Increasingly, organisations bring me in to help shape creative engagement, co-design and programme development, particularly when there’s an exciting ambition but the route isn’t yet clear.
I don’t only make the work. I help work out what the work should be.

Global lived experienceA practice shaped by different worlds
Moving between cultures, from Kolkata to New York to London, has shaped how I think about identity, belonging and place. My South Asian heritage runs through my visual language, in colour, textile, pattern and storytelling.
Born in England, raised between Cork and Kolkata, following my father’s career at sea
Immersed in Lego architecture, featured in Indian newspapers and TV as a “child prodigy”
Trained at the Calcutta School of Music, then a concert piano scholarship to Brevard, USA
Based in London, where design, making and creative health come together in my work
Awards & fundingAwards
- Shortlisted, Wandsworth Civic Awards, 2026
Cultural Champion - Finalist, Wandsworth Women’s Enterprise Awards, 2026
Cultural Champion - Winner, South Thames College Employer Awards 2024
Innovation & Special Projects - Runner-up, Wandsworth Women’s Enterprise Awards 2024
Best Creative Business
Selected Grants & Commissions
- Culturally Mindful Legacy Fund, 2026
Visual Arts Toolkit - South Asian Heritage Month grant, 2026
Saree stories - London Borough of Culture grant, 2025
We Art Wandsworth - Wandsworth Arts Fringe grant, 2025
Voices of Wandsworth (Roehampton Collective) - South Asian Heritage Month grant, 2025
Stamped workshops & Shamiyana
- London Design Festival, 2024 (Commissioned by Wandsworth Council)
Voices of Wandsworth - London Design Festival, 2023 (Commissioned by Wandsworth Council)
Layers of Truth
Residencies
- Artist Lock-In, ArtHouse Jersey, 2025
Fully funded residency - Culturally Mindful Creative Health Residency, 2026
Fully funded residency
Leadership, advisory & speakingLeadership & advisory
- Programme Lead, We Art Wandsworth
London Borough of Culture 2025/26 - Creative Industries Employer Advisory Panel,
South Thames College, 2019 – - Creative Partners Group,
Battersea Arts Centre, 2021 – 2024
Judging, Panels & Speaking
- Panel speaker, London Borough of Culture Impact Sharing & Celebration
Battersea Arts Centre, Oct 2026 - Panel member, Creative Health: Artists, Communities and Wellbeing
Battersea Arts Centre, Mar 2026 - Panel member, Building Your Creative Network
Royal Academy of Dance (LBOC), Feb 2026 - Funding panel, Spark Community Fund, 2025
Assessed arts and community applications · South West London & St George’s Mental Health NHS Trust - Invited contributor, A Public Address by Quarantine, Battersea Arts Centre, 2025–26
Public speech: Why I am not a singular identity - Assessment panel member, The Agency, Battersea Arts Centre, 2023
Alongside panellists from Arts Council England and the Paul Hamlyn Foundation
work with meHave a project, programme or idea that needs shaping?
I’m available for commissions, creative consultancy, programme development, speaking and collaboration.
Or email me directly at roopadesignlondon@gmail.com


