Collaborative CreativityElevating Brands, Enriching Communities
At Roopadesign, we thrive on fostering creative collaborations that elevate your brand and enrich our community. Our dedication to innovative design extends beyond traditional boundaries, as we actively engage with fellow artists, businesses, and local councils to bring inspired visions to life. Whether through dynamic partnerships or spearheading funded art installations and projects, we channel our passion for creativity into every endeavour. Together, we create captivating experiences that transcend expectations and leave a lasting impression on audiences. Join us in forging meaningful connections and transforming ideas into remarkable realities.
FEATUREDCreative Design & Collaborations
Freddie Lawer was an extraordinary young man who faced significant challenges due to his conditions of Cerebral Palsy, Spastic Quadriplegia, and Epilepsy.
Having had the privilege of knowing and collaborating with Freddie for nearly a decade, I had the opportunity to contribute to shaping his unique identity, ‘brand Freddie’, encompassing various elements such as stationery, photography, digital portraits, and posters. Therefore, being entrusted with the task of designing the logo and brand for his Foundation was truly an honour.
Artist / Designer#ShopLocal Campaign 2023
I was absolutely delighted when I was approached by Wandsworth Enterprise Hub to collaborate with them for the #ShopLocal festive campaign this year. It was great to see my art and design pop up all across the borough!
There were numerous permutations of the design as they appeared at railway stations, bus stops, billboards, community posters, and all social media platforms.
The process involved multiple iterations of the design to ensure it worked seamlessly across various mediums, from railway stations and bus stops to billboards, community posters, and social media platforms. It was a rewarding experience to see the campaign come to life and spread the message of supporting local businesses during the festive season.
Artist, OrganiserInstallation at London Design Festival 2023
Layers of Truth: Unveiling Perspectives is a collaborative and intergenerational art installation conceived and designed by artist/ designer Roopa S Basu (namoh.co.uk) for London Design Festival 2023.
The installation that celebrates the multifaceted nature of truth. Insights from elders of the community are met with creative responses of young art students. The project explores diverse ways in which we perceive and interpret our truths.
“Layers of Truth: Unveiling Perspectives” is an ode to the richness that emerges when wisdom and creativity intertwine.It aims at encouraging dialogue while exploring the beauty of understanding through art, wisdom, and creative vision.
The exhibit was brought to life with precious contributions from members of the community and students from South Thames College. It was commissioned by Wandsworth Council.
Cinematography, EditingWandsworth Arts Fringe
Roopadesign was a part of a creative collaborative presenting ‘Children of Poseidon – Theseus Now,’ a short video prompted by the urgent call of climate change. This project, part of Wandsworth Arts Fringe 2022, united the talents of Diana Furlong and Nick Eisen.
Roopa’s creative direction guided the project, taking viewers on a visual exploration that drew parallels between the challenges of the 21st century and the timeless myths of yore. The cinematography and editing played a central part in weaving together a compelling visual narrative.
Creative Labels, Photography, WebsiteIsake International
Roopadesign embarked on an inspiring collaboration with Isake International, a renowned global sake producer and sommelier. Our mission was to breathe life into their unique sake bottles through creative label designs. The brewery had sourced unconventional bottles, and our labels were meticulously crafted to accentuate this distinctiveness. To ensure their packaging would capture attention on the shelves, we took an unconventional approach by artfully twisting colorful materials into a playful collar.
As a testament to our deep understanding of their ethos and aesthetics, we were entrusted with capturing their products through creative product photography. Subsequently, we leveraged this visual content to design a captivating website that beautifully showcased their exceptional offerings.
Kickstarter Campaign Director, Design TeamBuilding Knowledge at Venice Biennale 2016
As the Kickstarter Campaign Director for the ‘Building Knowledge’ exhibit by Anupama Kundoo Architects at the Venice Biennale 2016, I played a pivotal role in bringing this thought-provoking installation to life. The exhibit, titled ‘Building Knowledge: An Inventory of Strategies,’ addressed the central theme of processing dualities.
My efforts were dedicated to raising awareness and securing support for the project. I successfully transitioned to other funding platforms, ensuring full funding through corporate sponsors. Not only did the exhibit come to fruition, but I was also honored with an invitation to contribute to the installation of exhibition graphics and be part of the esteemed design team, further enriching this remarkable endeavor.
Artist, OrganiserClapham Junction Mural
Under the banner of “I Art This,” Roopadesign spearheaded a remarkable project that brought the community together to transform a section of Lavender Hill, Clapham, which had suffered devastating damage during the 2011 riots. Her vision was a testament to the power of unity and creativity in the face of adversity.
Roopa’s journey began with the shocking realisation of the scale of destruction in her local area due to the riots. To breathe life back into this community, she reached out to local businesses who had borne the brunt of the turmoil and collaborated with the local council to gain their support. With unwavering determination, she swiftly secured the backing of these stakeholders and sponsors.
FEATUREDCreative Design & Collaborations
Freddie Lawer was an extraordinary young man who faced significant challenges due to his conditions of Cerebral Palsy, Spastic Quadriplegia, and Epilepsy.
Having had the privilege of knowing and collaborating with Freddie for nearly a decade, I had the opportunity to contribute to shaping his unique identity, ‘brand Freddie’, encompassing various elements such as stationery, photography, digital portraits, and posters. Therefore, being entrusted with the task of designing the logo and brand for his Foundation was truly an honour.
Artist / Designer#ShopLocal Campaign 2023
I was absolutely delighted when I was approached by Wandsworth Enterprise Hub to collaborate with them for the #ShopLocal festive campaign this year. It was great to see my art and design pop up all across the borough!
There were numerous permutations of the design as they appeared at railway stations, bus stops, billboards, community posters, and all social media platforms.
The process involved multiple iterations of the design to ensure it worked seamlessly across various mediums, from railway stations and bus stops to billboards, community posters, and social media platforms. It was a rewarding experience to see the campaign come to life and spread the message of supporting local businesses during the festive season.
Artist, OrganiserInstallation at London Design Festival 2023
Layers of Truth: Unveiling Perspectives is a collaborative and intergenerational art installation conceived and designed by artist/ designer Roopa S Basu (namoh.co.uk) for London Design Festival 2023.
The installation that celebrates the multifaceted nature of truth. Insights from elders of the community are met with creative responses of young art students. The project explores diverse ways in which we perceive and interpret our truths.
“Layers of Truth: Unveiling Perspectives” is an ode to the richness that emerges when wisdom and creativity intertwine.It aims at encouraging dialogue while exploring the beauty of understanding through art, wisdom, and creative vision.
The exhibit was brought to life with precious contributions from members of the community and students from South Thames College. It was commissioned by Wandsworth Council.
Cinematography, EditingWandsworth Arts Fringe
Roopadesign was a part of a creative collaborative presenting ‘Children of Poseidon – Theseus Now,’ a short video prompted by the urgent call of climate change. This project, part of Wandsworth Arts Fringe 2022, united the talents of Diana Furlong and Nick Eisen.
Roopa’s creative direction guided the project, taking viewers on a visual exploration that drew parallels between the challenges of the 21st century and the timeless myths of yore. The cinematography and editing played a central part in weaving together a compelling visual narrative.
Creative Labels, Photography, WebsiteIsake International
Roopadesign embarked on an inspiring collaboration with Isake International, a renowned global sake producer and sommelier. Our mission was to breathe life into their unique sake bottles through creative label designs. The brewery had sourced unconventional bottles, and our labels were meticulously crafted to accentuate this distinctiveness. To ensure their packaging would capture attention on the shelves, we took an unconventional approach by artfully twisting colorful materials into a playful collar.
As a testament to our deep understanding of their ethos and aesthetics, we were entrusted with capturing their products through creative product photography. Subsequently, we leveraged this visual content to design a captivating website that beautifully showcased their exceptional offerings.
Kickstarter Campaign Director, Design TeamBuilding Knowledge at Venice Biennale 2016
As the Kickstarter Campaign Director for the ‘Building Knowledge’ exhibit by Anupama Kundoo Architects at the Venice Biennale 2016, I played a pivotal role in bringing this thought-provoking installation to life. The exhibit, titled ‘Building Knowledge: An Inventory of Strategies,’ addressed the central theme of processing dualities.
My efforts were dedicated to raising awareness and securing support for the project. I successfully transitioned to other funding platforms, ensuring full funding through corporate sponsors. Not only did the exhibit come to fruition, but I was also honored with an invitation to contribute to the installation of exhibition graphics and be part of the esteemed design team, further enriching this remarkable endeavor.
Artist, OrganiserClapham Junction Mural
Under the banner of “I Art This,” Roopadesign spearheaded a remarkable project that brought the community together to transform a section of Lavender Hill, Clapham, which had suffered devastating damage during the 2011 riots. Her vision was a testament to the power of unity and creativity in the face of adversity.
Roopa’s journey began with the shocking realisation of the scale of destruction in her local area due to the riots. To breathe life back into this community, she reached out to local businesses who had borne the brunt of the turmoil and collaborated with the local council to gain their support. With unwavering determination, she swiftly secured the backing of these stakeholders and sponsors.