Spotlight on BrandsFeatured Partners
Our approach to shaping your brand is elegantly straightforward: we collaborate with you to conceive a fresh, dynamic design that establishes a compelling and unforgettable visual identity. We involve you from the outset, engaging in collaborative brainstorming sessions to articulate and refine your vision for your brand. Following this, we immerse ourselves in the creative process, presenting you with inspired ideas through mood boards and hand-drawn sketches.
Embarking on the journey of creating a brand can seem overwhelming, and that’s why we strive to make the entire process seamless and approachable. By combining your insights with our expertise, we develop a brand identity that not only resonates with you but also fills us both with pride.
At Roopa Design, we’ve demonstrated our ability to breathe new life into established brands, injecting them with fresh energy while carefully preserving the goodwill they’ve amassed over the years.
identity for an artistMORRISS
Montréal-born artist/illustrator, Craig Morriss, sought a visual identity that truly reflected his personality and artistic style.
Inspired by Craig’s signature and art, we crafted a dynamic brand identity. It features a fluid blend of black, white, and yellow, mirroring the vibrancy and versatility of his work.
We designed the logo, business stationery, coffee table book and his website.
Empowering a Coiffure BrandHD CUTZ
Our client sought an internationally adaptable brand capable of spanning across a diverse range of future products.
With an elegant typographic approach, we undertook the rebranding of HD Cutz, aligning its identity with the company’s newfound global stature and ambitious vision for the future.
We designed the logo, business stationery, marketing materials and pricelists
Design Meets Corporate VisionYESREJ
Yesrej sought a minimalist, clever brand identity incorporating Jersey elements for the business turnaround services.
We crafted a logo referencing Jersey. We created a library of graphics for presentations.The result aligned perfectly with the client’s brief for a professional and highly proficient image.
We designed the logo, business stationery design and presentation graphics.
Corporate Brand RefreshASSURED HR
Assured HR Solutions, a virtual HR company, entrusted us to refresh their corporate branding and create a new logo to infuse their brand with a contemporary essence.
In response, we designed a unique symbol, strategically incorporating a human icon within the letter ‘A,’ symbolizing the client’s company name. We refreshed corporate identity redefining their brand in the virtual human resource industry.
We designed their new logo, website, business stationery, company brochures and graphics for trade shows.
Design meets craftsmanshipBYFROLLY
ByFrolly, a master crafter, sought a brand identity consisting of a main logo and three variations representing distinct product lines under the same brand umbrella
We designed a versatile main logo and three complementary versions tailored to each product line. We successfully integrated diverse design elements, enhancing the brand’s visual appeal and reflecting ByFrolly’s core values of cleverness, freshness, happiness and style.
We designed the logos, and business stationery.
Designing Visual CohesionMEDICAL STORE
Medical-Store approached us in need of a cohesive brand identity. We undertook the challenge of unifying their visual identity to provide a well-established and consistent brand.
Our design intervention focused on weaving together the visual elements to create a unified brand for Medical Store. We established a consistent design language that extended across all their materials, from flyers to exhibition graphics. This approach not only aligned their online and physical presence but also offered them a professional, coherent, and visually appealing image.
We designed flyers, posters, catalogues, and exhibition graphics.
Designing a trendy 'vibe'GRO HAIR
The creative collaboration between Gro Hair and Roopa Design had been all-encompassing. What started off as a quick business card set up, quickly grew to brand and identity development (print, web and salon environment) including advertising and marketing campaigns for their chain of 6 salons in London.
We infused the salons with a trendy and urban ambiance, aiming to seamlessly integrate messages and imagery into the very fabric of their interiors. Our objective was to offer clients a Gro experience that would linger in their memory long after their visit, and this vision became the foundation of Gro’s entire branding approach.
We designed business stationery, marketing materials, menus and salon interiors.
A fine dining experienceTHE 'QUINT'
The brief from The Quintessential Restaurant asked us “to create a fine dining restaurant brand identity and environment that feels like home. Simple, elegant and sophisticated, oozing class at every corner. A fine balance must be achieved between being more than adequate and not being over the top”.
The space, originally an Italian restaurant, underwent a comprehensive transformation, meticulously shaped by Roopa Design to bring to life an elegant interior vision. Our creative process extended to crafting a compelling brand identity that harmoniously resonated with the refined dining experience.
We designed business stationery, marketing materials, menus and the restaurant interior.